26.10.06

CAR ADS,ADVERTISING,NISSAN,MARC,SENTRA,CHEVY AVEO,LIVE IN A CAR,WEEK,THIBAULT-THIBAULT,THIBAULT,VIRAL,CAR ADVERTISING TREND,&-_ HOOURS OF FOOTAGE

Car advertising trend of the day: "from storytelling to conversation". For sure, when the story's not that interesting, you better call it a conversation. Well, enough of bad vibes, here are the two advexperiences I'm talking about. Marc in a Nissan Sentra for a week. Eight student teams in Chevy Aveeo for a week. Hopefully they'll edit the 168 hours of footage.