Nike and Nintendo.
Nike+ and Nintendo DS' braintraining games (in that case, not exactly service, but you see what I mean).
This article about the swoosh and that article about Mario's company. S-E-R-V-I-C-E-S. E-N-G-A-G-E-M-E-N-T.
Simple idea, "if you can't bring me more than just a product, then you're not worth it". Get it brands ? get it?
TALK TO YOUR DAUGHTER BEFORE UNILEVER DOES A MESSAGE TO UNILEVER RYE CLIFTON TIM PIPER THIBAULT-THIBAULT DOVE AXE UNLEVER AXE GIRLS ONSLAUGHT THIBAULT
the short film "A message from Unilever" (Dove latest ad "Onslaught" spoof), is exactly what I meant in this post about Unilever. Punk Planning does it better here, if you want.
And this thanks to Rye Clifton (the original director of the Onslaught film !?!?!?! who edited this video Message) who was smart enough to apply an "helicopter view" on the situation and his work for Unilever. He turned the feeling most of us had into images.
You got balls Rye, you're fresh.
But just one thing, you didn't knew what Unilever was before working for Dove.... ?
maybe we should ask him directly, (he posted his adress at the end of the film). I'm also wondering what Unilever's offical reaction was (the unfoffical beeing: pissed).
Wait a minute, I'm kind of lost, some articles about this story say Clifton is the "Onslaught" director, but all the other sites say Tim Piper is. I'm confused, but I think Tim Piper did the "Onslaught",(he's credited as AD, writer, director and editor... that should be enough), anyway, nevermind.
inspired by PSFK, again and again.
MINI THE OTHER LUNCH BREAK MOMENTUM LONDON THIBAULT-THIBAULT MINI UK MINI LUNCH BREAK LUNCH BREAK SANDWICH
Last month Mini UK organized, trough its new promotional site The Other Lunch break, a series of crazy-interesting-entertaining activities for your lunch break hour.
Check the site, we've of course (not in London + last month) missed the activities, but you'll find online some really nice videos of some of the lunch break meetings such as: Bruce Lee for Beginners - How to Beat a Lie Detector - Man/Woman School - The Things Your Parents Should Have Taught You - Moonwalking for Beginners, etc.
The link with the brand ? The spirit man, the spirit.
The global idea: "Mini is all about making even the most boring journey a little bit more enjoyable".
great job done by Momentum in London. bravo.
DIGNITAS SUICIDE COMPANY SWITZERLAND THIBAULT-THIBAULT SUICIDELAND ZURICH LEGAL SWISS THIBAULT THIBAULT-THIBAULT
It was kind of a good nickname for our big little country, referring to the bit boring (that's at least what we thought at the time) teenager life we had there.
Dignitas, a swiss service company, is all over the news nowadays.(in french) and here (in German)...
Why? for its service.
Dignitas offers totally legal, medically controlled and organized suicide.
Their tagline: "To live with dignity. To die with dignity". (which is kind of a strange tagline as they organize suicides in cars for example...)
Find out more here, and make up your mind.
(I mean on the subject, not whether you should use or not their service).
Yeah, that's my
JIMMY WALES - WIKIPEDIA DONATION - THIBAULT-THIBAULT - JIMBO - OPLC - ZONBU - ZONBOX - THE TRUTH IN NUMBERS - THIBAULT HOFER
The short film features pieces of The Truth in Numbers documentary and talks about the "a PC for less than 100$" project. (by the wau I think they are two, the Zonbu's Zonbox, and the One Laptop Per Child project)
Donations go here.
Jimmy Jimbo's blog there.
STEFANO CASANOVA INDUSTRIAL DESIGN - EXPLAY - MICROVISION - NANO PROJECTOR - PHONE PROJECTOR - THIBAULT-THIBAULT - NEXT GREAT THING - ALLISON MOONEY -
PSFK's talking about it today, reporting on Italian designer Stefano Casanova's beautiful mobile phone/projector (picture). Wall Street Journal's talking about it too (or vice versa), article teaser here. Microvision works on it with Motorola (all this in psfk's post by Allison Mooney from NGT).
What if we ended up really living like Sport Billy (remember the bag?).
Wow, fuck, great.
Wait a minute, will our bodies adapt... will humans have tiny skinny micro fingers in the future... ?
DIESEL LEARN DANCE DISCO 78 - DIESEL GOES VIRAL AGAIN - DIESEL YOUTUBE - ADAGE - TELEPORTATION - FINNISH DANCE MASTER - DIESEL - THIBAULT-THIBAULT
Personally, I prefer this one, Teleportation. ("only" 44,024 hits in 3 weeks, see...).
Does anyone still wants to run TVC's ? (yes... I know).
films shot and written by Rozan&Schmeltz @ Surface2Air.
Well, after all, my post wasn't about this so called "success" (is it really?). I know that most blogs, sites and magazines in the business talked about this Diesel internet move, that probably explains part of the 55 K hits on Ytube. 'Come on people, let's be honest, the films are not interesting at all, neither particularly "viral ready", neither amazing in terms of production, and so on, and so on.
Well, here's the back of my thought: This stuff is absolutely not interesting. A proper documentary about finnish dance master Ake Blomqvist (and partner Leena of course) would have been way more. by the way here's the original footage used by Surface2Air and there, Master Blomqvist's real dance school).
inspired by AdAge's Steve Hall
VICE BROADCASTING SYSTEM - VICE MAGAZINE - SPIKE JONZE - RICHARD KERN - AMERICANA - THIBAULT-THIBAULT - INFOTAINMENT SANDWICH
THE ARCADE FIRE NEON BIBLE VIDEO - FULL SCREEN VIDEOS - HERON PRESTON - INTERACTIVE VIDEOS - THIBAULT-THIBAULT
was reading a post on Heron Preston's blog yesterday (have a look, good stuff) about "full screen videos" on websites. I totally agree with him, they're really nice, bringing something special to online moving images, that kind of TV feeling with an arty touch added... also agree with him that they can not be everywhere. anyway, here's an evolution of the technique (so to say): The Arcade Fire "Neon Bible" interactive video. (the group's site is really well done too) Mixing full screens vids and that interactive exchange probably gives a good idea of how next big hit sites will look like pretty, pretty, pretty soon.
thank you's go to Heron Preston and the Fabrica Blog.
MEKANISM - MEKANISM SAN FRANCISCO - AXE - SURFWIDE - SNICKERS - SEGA - BP - CLEARIFICATION - THIBAULT-THIBAULT
MARC ECKO - BARRY BONDS 756 BALL - VOTE756 - AIR FORCE ONE TAG - MARC ECKO BASEBALL - THIBAULT-THIBAULT
Marc Ecko (Air Force One Tag with Droga5) won the $752,467 bid on Barry Bonds' record-breaking 756th home run baseball. He bought the ball, and let the public decide what to do with it (3 choices: sent it into outa space and never talk about it again, give it to the Hall Of Fame as it is or give it to the Hall of Fame branded (with an Ecko asterisk)).
Result... check the official, Vote756.
"The idea that some of the best athletes in the country are forced to decide between being competitive and staying natural is troubling."
The man is right, and probably did the best brand move in the past ten years.
FRANK BUDGEN - SONY BRAVIA PLAY DOH - THIBAULT-THIBAULT - NEW YORK - FALON - CABRAL - SONY BALLS - THIBAULT-THIBAULT
but the making of is nice and easy. here.
If you wanna play red neck, do it there.
A FEW GOOD CREATIVE MEN - A FEW GOOD CREATIVE MEN - A FEW GOOD CREATIVE MEN - THIBAULT-THIBAULT - THIBAULT
click here to view.
THE URBAN DICTIONARY - THIBAULT-THIBAULT - URBAN - SLANG DICTIONARY WITH YOUR DEFINITIONS - THIBAULT-THIBAULT - DEFINE YOUR WORLD - DEFINE YOUR WORD
a dick slap across the face of someone, leaving a red mark resembling the head of a mushroom.
"I whipped that bitch out and gave 'er a mushroom"
The Urban Dictionary is one of these virtual places where you can stay for hours. Click on 'random' and enjoy.Fauxbia
etc, etc, etc.thousands of language wonders.
ARS ELECTRONICA 2007 - GOODBYE PRIVACY - AUSTRIA - THIBAULT-THIBAULT - IS YOUR LIFE BETTER? - THIBAULT HOFER - ART,TECHNOLOGY AND SOCIETY - THIBAULT-T
"Goodbye Privacy” is the theme of this year’s Ars Electronica, the festival extraordinaire of art, technology and society in
Yummy, yummy, interesting.
This Austrian festival has been around for a long long time. Here's the wiki and the official site. Amazing to see that these guys were already discussing major issues... 10 years in advance. The artistic dimension of the festival also seems very exciting (animation festival, concerts, events, exhibitions, etc...).
Have a look, Dirty Curious Avatar.
You'll even maybe find some answers to these crazy questions:
what is really the effect of all these technological tools on our lives?
Do you really talk more to your cousin in
Is your life better? (fuck, this one is so stupid, I love it).
BACK ON TRACK - THIBAULT-THIBAULT - SUMMER BREAK - WHIPPET - BLOGGING IS LIKE HAVING A DOG - SUMMER IN BIARRITZ - THIBAULT HOFER
As I always say, a blog is like a dog. First you find it nice and amusing and after a couple of month it even pisses you off to have him walk for a piss.
This attitude is wrong, I'm ashamed.
My blog-dog dog-blog must be dead, starving or at least very very angry at me now.
Let's try to feed and pet him right again.
Summer's over, I'm back.
BUMP TOP - LET'S GET PHYSICAL - PABLO - ADSENSE - PHOTOSYNTH - MICROSOFT SURFACE - IPHONE - THIBAULT-THIBAULT - THIBAULT HOFER - LIVING IN A MATERIAL
I wanna get physical, let's get into physical
Let me hear your body talk,
Your body talk, let me hear your body talk
"Bump top", impressively cool desktop metaphor, or how to recreate your personal organized mess in your computer...
Just imagine: opening your "photosynth" app. trough "bump top" on your Microsoft Surface.... what? you prefer to buy an iPhone, then check the first users tests before you move: NYTimes, AlterClickr.
Living in a material world (material)
Living in a material world
(repeat and fade)
mastermind post contributor: Pablo Prince des Palettes
KEEP A CHILD ALIVE - JOHNNY VULKAN - IPHONE KEEP A CHILD ALIVE - IPHONE EBAY - KEEP A CHILD ALIVE - THE LINE STARTS HERE - FIRST IPHONE - KEEP A CHILD
The real connectivity trough a fancy electronic device.
In two words: splendid idea (as R.Davies says).
be the first to get an iPhone,
sell it on eBay
and give 100% of the proceeds to the Keep A Child Alive organization.
here's the starting point on flickr.
For the rest get ready and check eBay.
TED - TECHNOLOGY ENTERTAINMENT DESIGN - TED TALKS - TED SPEAKER - SETH GODIN - AL GORE - PHOTOSYNTH - TED - TED BLOG - TED GLOBAL - THIBAULT-THIBAULT
TED, about 100 business-creative ideas (and of course a bit of bull%*+t) on video.
Definitely worth the check.
STARDOLLS - CELEBRITY PAPER DOLLS - TEENAGER FASHION LOVE - THIBAULT-THIBAULT - GET NAKED - YEAH - THIBAULT HOFER - STARDOLLS - PAPERDOLLS GAME - STAR
The Stardolls.com project, where stars are paper dolls.
Not that far from reality finally... great design, easy to "use" and good looking easy to undress people. The enitre star system to play with!
thanx to contagious magazine.
JEM AND THE HOLOGRAMS - DIESEL LIQUID SPACE - DIESEL FASHION SHOW 08 - DIESEL THE HEIDIES - DIESEL - RENZO ROSSO - THIBAULT-THIBAULT - THIBAULT HOFER
introducing the latest Diesel fashion show: Liquid Space S/S 08.
Have a look, future is knocking on our door, again. Shall we let it in?
And while we're at it, Diesel again: "The Heidies". viral/social/crazy campaign for the poshy Italian brand.
Renzo Rosso is back, and he means business.
Jem episode guide with all the featured tracks, Rock FM to the fullest!
ERGONOMIC WALLPAPER - SURREALIEN - WARPING WALLPAPER TECHNOLOGY - WARP YOUR ROOM - BOINGBOING - THIBAULT-THIBAULT - THIBAULT HOFER - GERMAN WALLPAPER
Good idea, or should I say technique, coming from
The Warping Wallpaper Technology.
Give them every detail of your room (dimensions, electric plugs, etc...) and they will customize a unique wallpaper for you.
Sounds classic, but the effect really kills, check it out.
thanx to boingboing
THE CREATIVITY AWARDS - CREATIVITY - ADAGE GROUP - THIBAULT-THIBAULT - COMBOS - DOVE - TOYOTA - AXE - MIT - THIBAULT HOFER
The Creativity Awards Winners.
WHO HAS SEEN THE iPHONE? ON TV OR MAGAZINES? - iPHONE PRODUCT PLACEMENT - WHO IS THE FIRST TO SPOT THE iPHONE? - PEOPLE WITH iPHONE - iPHONE CONTEST
WHO IS GOING TO SPOT THE FIRST iPHONE PRODUCT PLACEMENT?
please place comments if you've seen the thing.
(not an iPhone, obviously...)
UPDATE / BY THE WAY:
just to make sure they won't come back in my net:
the first ad: hello
the first offical/product ads, here
and this beautiful first fake ad "the future is calling" by Ryan Landels
and other fake ads on Ytube.