ZAG SEVEN BOOKS - MARTY NEUMEIER - A.RIES - J.TROUT - E.DE BONO - W.CHAN KIM - R.MAUBORGNE - JC.COLLINS - JI.PORRAS - PM.SENGE-CM.CHRISTENSEN-G.HAMEL

when it comes to branded books on brands,
you can trust Marty and his ZAG-o-ZAG.
7 choices, don't know them all, of course, but probably worth the check.
the choice is yours.