Diesel's power brand brand's power: or how the Italian fashionista jeans maker takes an old Finnish dance master's video lesson, re-edit it, add a bit of CGI (meant to be poor I guess by the way) and makes 53,777 hits on Ytube in 5 days...
Personally, I prefer this one, Teleportation. ("only" 44,024 hits in 3 weeks, see...).
Does anyone still wants to run TVC's ? (yes... I know).
films shot and written by Rozan&Schmeltz @ Surface2Air.
Update!
Well, after all, my post wasn't about this so called "success" (is it really?). I know that most blogs, sites and magazines in the business talked about this Diesel internet move, that probably explains part of the 55 K hits on Ytube. 'Come on people, let's be honest, the films are not interesting at all, neither particularly "viral ready", neither amazing in terms of production, and so on, and so on.
Well, here's the back of my thought: This stuff is absolutely not interesting. A proper documentary about finnish dance master Ake Blomqvist (and partner Leena of course) would have been way more. by the way here's the original footage used by Surface2Air and there, Master Blomqvist's real dance school).
inspired by AdAge's Steve Hall