MINI THE OTHER LUNCH BREAK MOMENTUM LONDON THIBAULT-THIBAULT MINI UK MINI LUNCH BREAK LUNCH BREAK SANDWICH

Yes, I say yes.
Last month Mini UK organized, trough its new promotional site The Other Lunch break, a series of crazy-interesting-entertaining activities for your lunch break hour.
Check the site, we've of course (not in London + last month) missed the activities, but you'll find online some really nice videos of some of the lunch break meetings such as: Bruce Lee for Beginners - How to Beat a Lie Detector - Man/Woman School - The Things Your Parents Should Have Taught You - Moonwalking for Beginners, etc.
The link with the brand ? The spirit man, the spirit.
The global idea: "Mini is all about making even the most boring journey a little bit more enjoyable".
great job done by Momentum in London. bravo.


via PSFK