NIKE MOVES AWAY FROM MEDIA TO ENGAGEMENT NINTENDO

Services and engagement are the future of ALL brands.
proofs ?
Nike and Nintendo.
Nike+ and Nintendo DS' braintraining games (in that case, not exactly service, but you see what I mean).
This article about the swoosh and that article about Mario's company. S-E-R-V-I-C-E-S. E-N-G-A-G-E-M-E-N-T.
Simple idea, "if you can't bring me more than just a product, then you're not worth it". Get it brands ? get it?