NAOMI KLEIN,MAC AD GUY,BRITNEY SPEARS,LIKE.COM,THIBAULT-THIBAULT

Everyone has read Naomi Klein's theories about brands using "leaders" or "informal/social leaders" to gain credibility, visibility or even, in some cases, authenticity. Well, here are two new strong evolutions of this phenomenon.

First case, the Mac Ad Guy. Oh, and here is the PC Man, let's be fair.

(comment added an afternoon later. Well, this great "viewer" success is finally useless... Mac just dropped the Mac Guy... NB: comment added 5 days later. Well, now the guy is saying it's all crap...check his personal site is right there. And laugh. Up Update!: the proof is here)

Second one, Like, where you can spot those amazing-cute-little-red shoes that
Britney Spears was wearing at the last MTV awards...

People acting like brands to sell brands,

brands that promote other brands,

brands selling brands to become a brand.

All that for the love of the brand.