NIKE AIR FORCE ONE SECOND COMING CAMPAIGN - THIBAULT-THIBAULT - JUELZ SANTANA - JUST BLAZE - HIPHOP - BASKETBALL - WIEDEN&KENNEDY

Nike, one step ahead, again.
Here's the new 'Nike Air Force One Second Coming' campaign.
The game begins with a traditionnal ad, that becomes a video/making of (feat. Juelz Santana & Just Blaze) on MTV's Sucker Free Show, to finish up on the Nike Mash-Up site where you can re-edit the entire thing.
Simple and efficient as the swooch.

thanx to Wieden&Kennedy